The challenge
UNBRKN Radio needed more than a promotional page. The website had to function as a listening environment while also presenting live video, the station’s purpose, and multiple gathering experiences. Navigation could not interrupt the central activity: listening.
The strategy
TIO2 Inc. organized the experience around a persistent audio player and a clear black-and-gold visual system. The information architecture separates listening, watching, learning about the station, and entering gathering environments without losing the overall identity.
Key design decisions
- Persistent audio controls that support continuous listening
- Responsive layouts for phones, tablets, and desktop screens
- High-contrast visual language and visible interaction states
- Clear routes to Home, Watch Live, About, and Gather content
- Media hierarchy that keeps the live experience primary
- Reusable site components for consistent expansion
The result
The delivered site provides one coherent destination for the station’s live audio, video environments, story, and community entry points. This case study describes the implemented experience; it does not claim unverified audience or revenue changes.
Visit UNBRKN Radio or explore TIO2 Inc.’s website design approach.